E165 | Kenny Kane: The Message is The Medium

The Art Of Coaching

Brett Bartholomew

Health & Fitness, Business, Education

5 • 642 Ratings

🗓️ 26 April 2021

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

Living in a moment when competition for our attention is at an all time high makes the medium through which we convey our message absolutely critical. From social media to marketing, the platform we wield (or don’t wield...) can communicate as much about our values as the words themselves. And while this debate is nothing new, today’s guest Kenny Kane has a unique perspective on this issue and many more. Kenny is the owner of Oak Park Los Angeles (Home of CrossFit Los Angeles - CFLA) where he and his team have created a paradigm through which gym members are able to transfer the adaptive capacity developed through physical fitness training to life itself. Kenny also teaches “The Craftsmen’s Workshop,” an intensive coach development program and is the Founder/Host of The Body of Knowledge Podcast (as well as two others). If that wasn’t enough, Kenny was also a dual sport collegiate athlete and comedian before dabbling in martial arts and hip hop dance. At Art of Coaching, we STRONGLY believe the medium matters. That’s why we created a space for leaders to learn and practice communication away from social media. No ads, no distractions, no fluff - just video based personal interactions with people who want to get better. Join us at artofcoaching.com/channels and become a part of our new favorite learning space - The AoC All-Access Community. In this episode, we cover: Why and how to match your medium with your message Identifying and navigating extractive technology Marketing vs. coaching - does all behavior change need to be ethical? The Diamond Goldfish & how to lead under pressure Earning your voice - should there be a meritocracy in social media? Connect with Kenny: For more on The Craftsman’s Workshop, email [email protected] Via his website: www.oakparkla.com

Transcript

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0:00.0	I ask of like a basic question because sometimes don't we all get consumed by our assumptions?
0:08.0	Like, do you think it's going to be assumptions and we think these assumptions are true?
0:11.2	And the assumption and the zeitgeist of the coaching world in the business world is
0:16.1	a social media is an amplifier for your voice. It is a way to market and make money, etc, etc.
0:23.6	And it's a way for you to be seen or heard, etc. Now
0:28.2	I started thinking about that assumption and then I started going, okay, well,
0:35.5	if I'm an agent of change, as you say, and if my principal job is to be a behavioral modifier
0:40.8	for those I lead, shouldn't I be concerned about how people that I lead
0:47.9	are spending their literal time? the Art of Coaching podcast, a show aimed at getting to the core of what it takes to change attitudes, behaviors, and outcomes in the weight room, board room, classroom, and everywhere in between.
1:11.0	I'm your host, Brett Barthalmue. I'm a performance coach, keynote speaker, and the author of the book
1:15.8	Conscious Coaching. But most importantly, I'm a lifelong student interested in all aspects of
1:20.5	human behavior and communication. I want to thank you for joining me and now let's dive into today's episode.
1:38.2	Okay, let's slow it down a bit. This isn't a fitness show, but given my background
1:42.9	having worked with athletes for such a long time,
1:47.5	one of the things I'm pervasively asked is,
1:49.5	what do you think of CrossFit? I mean, it drives me nuts, guys. I get this question
1:53.0	incessently on social media, and I found no matter how many times I answer it and how many times I address it,
1:58.4	it's never enough. And for me, this is very much akin to when somebody asks me any type of question, where what they're really looking for is some sort of binary or black and white answer.
2:10.3	Hey, do you prefer cars or SUVs?
2:12.6	On vacation, you want skiing or sandy beaches.
2:15.7	And listen, I'm a big believer in three things above all else in this context.
2:20.4	Great communication, helping people, and knowing how to adapt to your environment.
	...

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