Okay, pulling on my driveway. We all know what that means.

It's time for another drive to work.

Okay, so today, one of the questions I get asked a lot, because I do a lot of interviews, is what is my biggest contribution to Magic?

Now, I've worked for 17 years on magic,

10 of which I've been a head designer,

and so people want to know

what do I think is the biggest influence

I've had on the game.

And it's a tough question to answer.

Obviously, I've done a lot.

But I think the answer I give is the player psychographics,

which you guys might know is Timmy, Johnny, and Spike.

So today, I was going to talk about where the player psychographics came from

and explain them in a little more detail

because I feel like they're not completely understood.

I mean, I think people get the general gist of them,

but I want to sort of talk a little more behind the scenes today.

So let's start by saying, what are psychographics, and where do they come from?

Because one of the things I always said is when I got to R&D, that R&D was very based on math,

that most of the people who were working on it, you know, Richard and Scaff and Jim, and all those

people were math people.

They had studied math and that the game had a lot of math influence on the way it was created. And I kind of brought psychology to the picture.

...