I'm pulling on the driveway.

We don't know what that means.

It's time for another drive to work.

Okay.

A couple things.

First off, it is my daughter's spring vacation, so I'm not driving her to school, so we'll have a normal back-to-old-school commute.

Also, today's topic was suggested by someone on my blog.

So someone said, could you please do a podcast all about market research?

It's something I talk about a lot.

I talk about us responding to it.

But I don't talk that much about us doing it.

So let me start with a caveat of there's obviously some proprietary information I cannot share. So I'm going

talking broad strokes today. I'm not going to give all the details away. But I will talk enough to

sort of explain some basics of how we do market research and how we use market research and why

we do market research. In fact, let's start with the why. Sometimes I talk about market research and people

get mad at me and they're like, why do you listen to market research? And I'm like, it's you.

We're listening to you, you know. The reason we do market research is part of our job is to make a game

that the players love. Well, how do we do that? How do we make something the players love?

Well, ask the players.

One of the things that's very interesting is we'll do things, we'll try things, and then we

put it out there, and we want to get a sense of what we think, what the audience thinks.

Now, note, market research is not the only tool available to us.

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