I'm pulling away from the curve. We all know what that means. It's time for another drive to work.

And I drop my daughter off at school because she had an orthodontism. Okay, so today, I'm going to talk about new players.

It's something that's very important. I mean, obviously, all players are important. But from time and time, we talk about the new player experience.

I want to talk about sort of both how we understand the new players and what we do for

the new players, and even how you can help teach new players to play.

So today is all about the new player.

Okay, so let's first start with why are new players important.

We'll start there.

So one of the things that's crucial to any game, or any product really, is that you have a constant influx and that, you know, people play magic and a lot of people play magic

for a long time, but for different reasons, people stop playing magic. The number one reason,

by the way, that people stop playing magic is a change of their lifestyle. They move. They change

jobs. They start school. You know, they do something in which the, it no longer matches the

pattern they have set up to play.

That's the most, you know, most common reason. Um, and most players who leave the game come back.

Another interesting little tidbit. Anyway, um, so one of the thing is you want, it's important to magic

to always have an influx of new players that you, it is just good to make sure that just as people leave,

there are new people coming. And having, I mean, there's lots of value to having new players.

One is, the more players to play magic, the more resources available to magic, the more things

we get to do. So new players also equates into just more things for everybody. More programs, more events.

It just allows us to do more things.

It also lets us to get more staff.

And so the quality of the product, you know, the more people to play, the more people we get working on it.

...