I'm pulling the driveway. We all know what that means. It's time for another drive to work.

Okay. So today I am talking the holiday cards. So I'm going to explain what these things are, and we've made nine of them, and I'm going to walk through all nine of them and talk about how each one got created.

Okay, so let me start with what is the holiday card,

because a lot of people might not even know what I'm talking about.

So many years ago, in fact, by many years ago, I mean 2006.

Elaine Chase is the senior brand manager, brand director of Magic.

She's the person on the brand team in charge of Magic.

And so back in 2006, she came to R&D and said,

you know, a lot of other companies will produce holiday things

that they give away as little tokens of appreciation

to their employees and business partners.

And that she thought it would be fun to do that for magic,

that we can make a magic-themed

sort of a holiday card that we would give out.

And rather, our holiday card be a greeting card.

Our holiday card would be an actual magic card.

But there are a bunch of constraints she had.

And so she said, number one, she wanted to be silver-bordered, that she wanted to be clear

that this wasn't something, it was something fun that you could play with and have fun with, but it

wasn't intended for tournament play. Number two, that she wanted to have a holiday theme, but not

particularly more general holiday than a specific holiday.

I mean, obviously we skirt, you'll see, we skirt the line

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