Double-Digit Monthly Leads from YouTube – The Fast Track

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 23 October 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can’t wait to work with her, and what’s most incredible of all is that she built this remarkable social presence in only three years. In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they walk through her channel, you’ll learn her secrets for: Keyword optimization Video ideas and research Thumbnails Content creation And more! If you’re not generating leads from YouTube (and a lot of them, regularly), you’re missing out on one of the best lead generation channels out there. Watch or listen, now! In this episode, they discuss… 0:00 – About Hannah’s business 3:10 – Hannah’s story 5:48 – Evergreen videos 8:35 – A walkthrough of Hannah’s channel 10:40 – Thumbnails & keyword optimization 17:00 – Hannah’s second channel 19:00 – Video breakdowns 22:55 – Researching topics

Transcript

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0:00.0	This realtor's YouTube channel generates double digit numbers of leads every single week and she did it within the first three years of being in the business.
0:07.0	Hannah, I am so pumped for this conversation and I think based upon the way I've talked about what
0:15.0	you've already been able to accomplish in your business and via YouTube, everybody who's listening
0:20.3	or watching is also equally thrilled to be hearing from you so
0:23.2	thank you for being on the show today. Thanks I'm super excited to be here.
0:26.9	All right so first thing I'd love to know is high-level overview of what's
0:31.6	happening because of YouTube in your business. What are the
0:34.6	results? What's just the outcome? So I got on YouTube about three years ago and
0:40.1	it's been little by little and I've posted every week for three years. I do not miss a week.
0:46.0	Just this last year I've really hit the ICU everywhere agent kind of momentum.
0:51.0	It's to get a lot of buyer leads.
0:53.3	We were getting double digit leads every week.
0:55.2	We still are.
0:56.6	But now I get recognized by builders, developers,
0:59.0	people in the community, Costco, coffee shops,
1:01.7	and we get listing appointments, so it's awesome.
1:04.0	Okay, so there's a lot of brand recognition.
1:06.5	Would you say that the results that are coming in off YouTube are, are they direct attribution
1:11.2	or indirect attribution in the sense that are people actually
1:14.3	using the email or they contacting you there are they just going to a contact form on your
1:18.9	website saying I found you on YouTube or is it just you're hearing it in the background of it being sort of the catalyst
1:26.5	but not necessarily the direct last touch attribution?
	...

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