Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Millman from design observer.com.

On this program, Debbie Millman talks with design anthropologist Dory Tunstall

about the insights that anthropology brings to consumerism and

branding and about the powers of transformation in design and designers.

Design superpower is its ability to make abstract values real.

They are the best positioned to be able to make changed value systems real to people again.

Here's Debbie Millman. just value systems real to people again.

Here's Debbie Millman.

One of the main signatures of our species is that we make stuff, a lot of stuff.

Everything from buildings and spaceships and highways to chairs and

toothbrushes and websites. Every bit of it has been designed. Maybe well

designed, maybe indifferently designed, but someone somewhere puts some thought into just about everything

we touch, taste, see, and hear.

What does all of this say about us in our values?

This is the province of design anthropology,

which looks at all of our stuff and the design process.

Dory Tunstall is an associate professor of design anthropology at the Swinburn University of

technology in Melbourne Australia and she joins me today at the School of

Visual Arts in New York City. Welcome to Design Matters Story.

Thank you.

...