Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Milman, from Design Observer.com.

On this program, Debbie Millman talks with Fast Company's design editor Linda Tishler about the status of American design

about why the word design turns off many business people but also about how

services like Kickstarter have shifted the terrain for designers.

That's always been designs challenge is its inability to quantify what it brings to the table.

And I think these new business models allows you to quantify.

Here's Debbie Millman.

Here are some recent headlines from the design section of Fast Company's website.

Todd Bracker turns a musical algorithm into a carpet pattern.

And being a desk jockey makes you sick.

Design to the rescue. Here's another. Once returned, a toothbrush lives on as a picnic table.

Don't you want to read them all? Well, they were all posted by Linda Tisler who writes with

great a plumb for Fast Company about the intersection of design and business. Her monthly

column for Fast Company is called Big Bang Design, and she edits the magazine's

annual Masters of Design Issue, which we're going to talk about at length today.

Welcome to Design Matters, Linda.

Thanks, Debbie.

Great to be here.

So I read on Huffington Post that your New Year's resolutions tend toward the prosaic.

This past year, for example, they were to hit the gym, call your mom more often, and clean

...