I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high

bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

into revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

All right. Good morning, everybody.

All right, good. We're doing good.

I got 110 slides.

I got 20 minutes, so we're going to go.

It's 97 things not to do in your SaaS company, so I'm not going to talk about startup

valuations.

I'm not going to talk about venture funding, anything of that sort. I'm coming off a cold, so apologies if I have to grab some water

at times. So let's jump in. A little bit about me. I won't read this all to you. My prior

startup experience of interest was a company called Cosmo.com. If any of you

were in the first.com of New York, we had a revolutionary business model where we would buy

things for $2 and sell them for $1, and we tried to make it up in volume, and that didn't work.

So that's that.

If you don't know CB Insights, thanks for the kind words earlier.

We're building a technology marketplace.

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