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Triple Click

Does Video-Game Marketing Really Work? [Mailbag]

Triple Click

Maximum Fun

Arts, Kirk Hamilton, Video Games, Jason Schreier, Technology, Maddy Myers, Society & Culture

4.51.3K Ratings

🗓️ 21 May 2026

⏱️ 76 minutes

🧾️ Download transcript

Summary

Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what's going on at Studio ZA/UM, and much more.

Transcript

Click on a timestamp to play from that location

0:00.0

It was 96 degrees in New York this week, and I mean, I really think it should just not be.

0:12.5

Welcome to Triple Click, where we bring the games to you.

0:15.9

This week, we are answering some listener questions about all sorts of things, from marketing in video games to the new glut of female protagonists.

0:30.4

I'm Jason Shrier.

0:31.9

I'm Kirk Hamilton.

0:33.1

And I'm Maddie Myers.

0:34.4

Hello.

0:34.7

Hello.

0:36.0

Hello.

0:36.0

Hi there.

0:37.0

Do you guys want to hear a horrifying story?

0:40.0

I always want to hear a story from Jason at the start of an episode, especially a horrifying story.

0:44.7

So a few nights ago, I'm in bed, about to go to sleep, lights are off, and I kind of turn over.

0:51.4

I'm getting comfortable a turnover. And as my hand hits the bed, I feel like a

0:55.3

sharp pain in my hand. And I'm like, what the fuck? Like, did one of my kids leave a toy? I'm like,

1:01.4

feeling around for it. I can't find, like, I can't feel anything. And it's still, my, my hand still

1:06.7

hurts. So I'm like, am I imagining this half asleep? So I turn on the light and then I see it. A wasp in my

1:13.4

bed that has just stung on the hand. Talk about having trouble falling asleep the rest of the night.

1:21.7

Oh my God. Have you read The Shining, Jason? That literally happens in the Shining. Is that what happens?

1:26.2

It doesn't happen in the movie.

1:32.9

But that is like a, one of the scariest and most memorable parts of that book is his dad, like, knocks down a wasp's nest outside of the hotel and then, like, kills it with bug spray,

1:38.5

and then gives it to his son to Danny and is like, look, cool, you can keep this as a little

...

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