DO YOU HAVE THIS MASTER SKILL TO LEARN WHAT IS REALLY GOING ON?

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 20 January 2023

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0	We talk a lot about having an emotional connection to winning.
0:06.8	And there's lots of ways of doing that.
0:09.1	Being competitive is one of the most common caring about the client, being number one, being
0:17.6	competitive internally as well as externally.
0:20.3	You don't want your competition to get that deal.
0:23.2	But there's one other one that we've talked about a couple times, but it's connecting
0:29.2	for me.
0:30.2	And that curiosity of how the puzzle works, meaning how do I win this deal?
0:37.9	How do I get them to switch to my product?
0:40.6	How do I get them engaged?
0:42.4	How do I get that technical and business win?
0:46.5	And how do I block out my competition?
0:48.7	Now if you think about it as a tinkerer, like our guest does today, it's a powerful yet
0:55.9	not as frustrating as competition.
1:01.2	And it's intellectual, so it's much more about engaging your prefrontal cortex than it
1:06.9	is just back breaking labor or pressure or sleepless nights, although it may include
1:13.5	those.
1:14.5	Isn't sales a joy?
1:16.6	It's such a fun profession.
1:18.6	We're always worked up.
1:20.8	And I guess that's a good thing.
1:23.2	And we're going to get into that today.
	...

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