THE SECRETS TO BECOMING UNSTOPPABLE IN THE HARDEST OF B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 24 January 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0	I've got a great one for you today. This guest is a little bit more serious and
0:07.3	more intense than most of my guests. I do a little bit of joshin around, but this
0:14.2	guest is pretty buttoned up, very focused, and you can see why he's successful.
0:20.0	The acid test that I have in my mind when I'm talking to these great sales
0:25.2	people is, would I like to compete against this person? And in this case, I
0:29.5	definitely would not want to compete against him. He definitely knows his
0:33.4	stuff, and if you really pause and write down what you hear today, and ask yourself,
0:42.3	how can I implement this into my world, into my cell, regardless of how hard it
0:48.6	is? Because what he is selling, I got to believe, is up there in the hardest of
0:53.8	the hard. It's viewed as a commodity. Lots of people sell it. It's business
1:00.1	equipment. Every business has it. Every business uses it, but there's a lot of
1:05.6	people that sell it, and it's contract-based, meaning that people sign up for
1:10.2	multi-year contracts. So there's a window of opportunity that only comes
1:14.8	around every so often. So you have to build a no-like and trust relationship
1:22.2	before that time happens, and be able to keep those deals moving and separate
1:27.4	yourself from the alternatives. Sounds easy, right? I've got a few people in the
1:32.8	courses that are in this space, and I empathize with them. It is a hard space.
1:37.6	There's probably no inbound. It's all outbound, all cold, competing against a lot
1:46.3	of people with people who are beat up by people coming in after them. So I think
1:53.6	you're really going to get a lot out of this. This is one you might want to check
1:57.0	out on YouTube as well, but take notes. I'll sum it up at the end, and if you want
2:02.7	to become really great at sales, go to b2brevenue.com. We had a great office hours
	...

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