This podcast is all about helping you, the host, get more direct bookings, but a big misconception

of that is an the wrong assumption of that is that I encourage all of you to go cold

jerk, you don't need the OTX. Well, that is further from the truth. I couldn't be further

from the truth because you have got to make the OTA's work for you and not the other way

around. So I do encourage everybody to get listed everywhere. You have got to jump on

the back of these big, big horses when they are spending lots and lots and lots of money

on advertising to draw the audience to them from Google search or marketing brand in TV.

They spend millions, if not billions on this. So the trick is to get listed on there. But

what you need to be doing at every step of the way is to show to the future potential

guest when they find you on the list insights that you are a real business. You're not just

doing this as a side hobby. You're not just renting out a spare room, which is a big

misconception with a lot of properties, especially on Airbnb. Now, if you are on Verbo

or bookend.com, again, people think that it could be a spare room, spare house. Some people

do assume that it's a proper business, but it's how you present it. Now, this is a really

big thing that I see on Airbnb all the time and you've got some fantastic real estate

here that you can actually use to your advantage. The first thing to do on the bio, your personal

bio on Airbnb, go on there and amend it. In the description part, the first five to six

words that are on your bio should be your business name. So treat it like LinkedIn, for example,

it would be founder of, and let's just say Simpson Homes Limited. Whatever your business

is, whatever it is Googleable, searchable, put that and then you put like a little tagline.

So we help hosts get the perfect stay in incident towns and areas that you are. And then

if you want to add a little bit about you, so, you know, father of free children, you

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