There's one thing that everybody gets very, very, very wrong on their website, and we've

talked about a few things over these episodes, but this one thing is really common, and

it all comes back to shy kids don't get sweets, and what do I mean by that?

So you've got an amazing website.

The front page of your website is fantastic.

You've got a great image.

Your headline is spot on.

It loads super quick.

You've got a great sub headline, but the one problem is, is you're not asking the guest

to book.

You're not asking the guest where to go next, and that's called a CTA, otherwise known

as a click to action, and the most important part to have one of these CTAs is in the

top right hand corner, right hand corner of your website.

That is what's known as the buy and zone.

Now, people have a book now button, or they have a click to check availability, or whatever

you want to call it.

But the more often than the times, is that it's just masked in with the menu, so it'll

be like home, about local area, property, or properties, or now it's all the same.

Did you know this, that if your button is coloured, then it's more likely to get a click

through.

Did you know this?

When you change a colour, it has so many different effects and emotions.

...