You're listening to the Creating a Brand podcast where we deliver weekly masterclass interviews on topics that help you make your first or next step in business the right one.

I'm your host, Alex San Felipe.

In today's episode, we're talking about the number one most requested topic

by creating a brand listeners, discovering your purpose. I can tell you this topic relates to your brand

more than you may think. Many people who talk about the idea of purpose don't even know where to

begin. And I have to admit, this is a topic that I've often found that entire books can't even

really capture. With that said, I wanted to make sure to bring on the right guest to talk about this,

and I wanted to be someone that I personally know that I've seen walking within their purpose.

And you may be saying, Alex, how do you know that?

Simply put, you just know, you can tell when someone is truly walking in purpose.

So this person that I know and really admire, his name is show. That's right, S-H-O, should be an easy name to remember.

He is the author of the book titled The Search for Money and Meaning, which comes out fall 2020.

Today, we're getting a preview of his book as we dive into the very important topic of purpose.

With that said, here's my conversation with Show about discovering your purpose.

Music conversation with show about discovering your purpose. Show, so glad to have you on the creating a brand podcast with us today.

So glad to be here, Alex.

Man, I'll tell you what, I've been talking about having you on this podcast since before I

launched it.

You probably remember me mentioning I was going to start a podcast. I was going to have you on at some point. I'm glad that I got you on

before the end of the first year. So here we are. And I bet you're probably like, Alex, why did you

have me on for such like a big topic? You know, like I didn't mean to catch you off guard with this one.

But when I was saying about discovering your purpose, you're the guy that came to mind to really talk about this. And I believe it's a really important one that we haven't really covered yet

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