Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag.

79% of consumers have bought a new product in the last month. How do you make sure that your

brand is one of the new products in a consumer's cart? Today we welcome Annalia Krebs,

founder and CEO of Social Nature, a product discovery and trial platform

in the Better for You space. Listen in as Annalia covers the landscape of product discovery and

trial amidst the pandemic, including demos, subscription boxes, coupons, her recommendations for

top consumer insights questions to ask, her tips for building communities, social

nature's community has nearly

one million people, and actionable ideas for how to best create online brand awareness, drive

offline purchase, get consumer feedback, and turn consumers into brand advocates.

Hi, Anna Leah. Thanks for being here today. How are you? I'm great. Thanks for the invite.

Super excited to have you on the show today. I would love if you could start out by telling us a little bit about social nature and yourself.

Cool. So social nature is a product discovery and trial platform in the better for you space. And it really started from a belief that positive,

social, and environmental change starts in the shopping basket. And it's those everyday actions

that people take, you know, what to eat for breakfast, what to clean your home with, what to put

on your skin. That does add up when you become more

conscious about those products that you buy. And I was thinking to myself and doing some research

when I was first founding social nature as to how many products the average person uses in a year

of grocery shopping. And it really comes down to about 200 products that people

end up purchasing 200 unique products, right, for their beauty routine, for their cleaning

routine, for their food routine and so forth. And so those are really 200 choices that

we're making, each of us is making about what we put in our bodies, what we put in our

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