Got herbs? Bringing sparking herbal teas to market with Hrbvor's founder, Zahira Marmar

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 7 December 2021

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

The earliest records of herbal tea date back nearly 5,000 years, yet when Zahira Marmar moved her family to the US from St Martin, she could not find anything like the medicinal bush teas she grew up with to send with her kids to school. On the edge of tea brewing burnout from keeping her family and community stocked with herbal tea, Zahira founded Hrbvor (pronounced her-bi-vore), so that her sparkling herbals teas would be readily available in cans and to be able to more widely spread the message of the benefits of herbs. Listen in as Zahira shares the challenges and surprises of getting her creation to shelf - from the can shortage, to label challenges, to sourcing, to the inspiration behind each brew and more. Episode Links: Hrbvor's website & IG @hrbvor Zahira's LinkedIn Exciting News: The Startup CPG Podcast has been named the #2 CPG-Themed Podcast! Thank you for all of your support! Show Links: Join the Startup CPG Slack community (5K+ members and growing!) Follow @startupcpg Visit host Jessi's Linkedin or website Questions or comments about the episode? Email Jessi at jessi@startupcpg.com

Transcript

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0:00.0	Stop overthinking and go for it. It's never going to be 100%. And, you know, something that I've been learning is that the perfect is the enemy of the good.
0:15.4	Welcome to the Start of CPG podcast. I'm your host, Jesse Freytag. The earliest records of herbal tea date back nearly 5,000 years.
0:23.6	Yet when Zahirah Marmar moved her family to the U.S. from St. Martin, she couldn't find anything
0:28.2	like the medicinal bush teas she grew up with to send with her kids to school. On the edge of
0:33.4	tea brewing burnout from keeping her family and community stocked with herbal tea, Zahira founded
0:38.2	herbivore so that her sparkling herbal teas would be readily available in cans and be able to more
0:43.5	widely spread the message of the benefits of herbs. Listen in as Zahira shares the challenges
0:48.5	and surprises of getting her creation to shelf, from the can shortage to label challenges, to
0:53.9	sourcing, to the inspiration
0:55.3	behind each brew and more.
0:58.0	Hi, Zahira, thanks for being here today.
1:00.1	How are you?
1:01.0	I am great.
1:02.4	Thanks for having me, Jesse.
1:04.2	I'm so excited that you're here today, and I would love if you could start out by just
1:08.3	telling us about herbivore.
1:10.0	Yes, absolutely.
1:12.0	Herbivore is a line of sparkling herbal teas formulated for health and wellness.
1:17.7	I am the founder and a cheap tea brewer at Herbivore.
1:22.6	So I'm super happy to bring Herbivore to the world.
1:25.8	And I'm super happy to be on the show today to speak about Herbivore with everyone.
1:31.1	Awesome. And I have to say, we were just talking about it before we started recording, but I am super hooked on Herbivore after trying it.
	...

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