Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference. I am Anika Jackson back with another great episode of your brand

Amplified.

And today it is my absolute pleasure to welcome DeeDee, the Rainmaker,

Hoffman, all the way from South Africa. DeeDee, thank Rainmaker, Hoffman, all the way from South Africa.

DeeDee, thank you so much for joining us today.

Anika, it's just such an honor and such a pleasure to be here today.

Well, you have quite a story and I'd love for you to share your

background with our audience and then how you got the nickname the Rainmaker and

what that means to you. So I know that's a lot of questions in one.

I love it I love it. You're

Anika I actually started, well I think I was born being a businessman.

I actually started my first business you can literally say when I was studying

kindergarten. I had pleasure and the honor of having parents and

grandparents grow up on a farm where we were all taught to do something.

You had to do something to contribute to the household and to the community. So from there I started learning the first

skill, business skill that I learned at that early age was bartering because there wasn't money changing hands.

It was products changing hands. I had, because I was the oldest son in a family I could choose either the food garden or looking after the stock.

I don't get very along with animals because they're stubborn. So I chose

the food garden and you're at the very early age you know I like to believe I did a lot of work but actually I actually I actually probably did nothing

It was more under the guidance of my grandparents and my parents. But they

installed a few very important lessons in you. The first one is that you have to take responsibility for something and you actually need to look after it.

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