Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

I'm Monica Jackson back with another episode of your brand amplified

and I have Kim Jara Whittington, an amazing brand expert on the show today.

Thanks very much for joining us.

Yeah, I'm excited to be here.

Likewise, and I know you used to live in LA,

you now live North Carolina.

We'll have to dig into that a little bit later. But I really want to hear your story and I know moving and all that as part of your journey, but how did you get into branding?

Yeah, so I was in corporate America for 23 years running sales and marketing for medical companies.

And through that process, I realize really quickly how many businesses waste an enormous amount of time and money and marketing and branding that just doesn't work.

It's not effective.

It doesn't drive sales or leads or generate the results that they're hoping for.

So through that, I decided to quit and stop the travel and the craziness of working for other companies and to start my own company.

And so now I get to help amazing businesses and brands grow and scale their business, leveraging the power of, you know, storytelling, brand differentiation and market

market disruption.

I love that because as a marketer and a PR person

it was really quick to realize that a lot of clients don't have their branding down.

They don't know who they are. They don't know what their market position is.

They just had an idea and wanted to become a company, especially when we work with smaller companies and entrepreneurs, right?

So this is so needed. What about branding specifically

was that thing that you're like, yes, this is what I have to do. This is what I'm passionate about?

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