Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference. I am Anika Jackson back with another episode of your brand amplified

and it is such a privilege today to have Colin Shaw on the show.

Colin is an original pioneer of the customer experience and has been

recognized by LinkedIn as one of the top 150 business influencers. Colin thank you so much

for joining us today.

Nice to be here.

I've been looking forward to this.

Me too.

Absolutely.

So what has your journey been like to get to become a world's top business influencer?

Interesting.

In fact, the funny story was that when LinkedIn wrote to me saying we'd like to have you as an official

LinkedIn influencer and be one of the first 150 that we have on the platform. I thought it was a spoof email and

nearly didn't reply. Oh my gosh. So but no so they're just to tell you a little about the journey. I spent most of my life in corporate life. So, you know, working at some, as you can tell from my accent, I'm originally from Britain, England and my boss said something to me one day

which was to change my life. This was when I was back in corporate in a corporate existence.

He said, Colin I would like you to improve your customer experience

and I'd like you to do it at least cost which is always the bit they throw in at the end.

They never said much money as you want.

So started off thinking about, well, what is, what do we mean by customer experience?

And that's quite something that you know a lot of people

talk about today but this was 30 years 25 years ago and we spent three years

...