Franchising Your Business with Ashley Murphy, Co-Founder of Neat Method
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 27 January 2022
⏱️ 59 minutes
🧾️ Download transcript
Summary
Ashley Murphy, co-founder of Neat Method, has always been enthusiastic about organization. When Ashley and her partner Molly began organizing homes as a side hustle, they had no idea they were creating a brand that would go on to become the largest organizing network in North America. After twelve years, an acquisition, and a lot of hard work, Ashley has successfully franchised her business and expanded it into over 90 locations. In today’s episode, host Lindsay Pinchuk sits down with Ashley to discuss how Neat Method became the home organizer of choice in both America and Canada.
When Ashley first launched Neat Method, she treated it as a hobby. It wasn’t until she realized that it was a niche service that she and her partner began to leverage the potential of their idea. After successfully servicing high-end clientele in San Francisco and Chicago, they licensed their brand and process to other aspiring entrepreneurs. Eventually, they entered an acquisition in order to take the business to the next level. Even though giving up part of the business was intimidating, it ultimately was the catalyst to their success. Since then, Neat Method has not only been franchised across North America, but Ashley and her team have created a natural brand extension, developing products that are now sold in stores such as Anthropologie and Nordstrom.
Tune into this week’s episode of Dear FoundHer… for a conversation with Ashley Murphy about her growth as a female entrepreneur. Learn more about the process of franchising, the importance of hiring the right employees, and being authentic to your mission so you can take your business to the next level.
Quotes
• “I think why we really wanted the acquisition was because we were hoping there would be other brains behind the operation.” (22:34-23:44)
• “To be able to say that our products are designed well enough to be in these types of stores like Nordstrom and Bloomingdales blew my mind.” (28:45-28:58)
• “I think it's still somewhat unique to be a female entrepreneur.” (33:11-33:16)
• “Even though the clients demographic-wise might vary a bit, the resources to get the clients does not.” (36:13-36:21)
• “If there is ever a time that it's no longer motivating you, it's okay to walk away.” (45:00-45:05)
• “I would challenge every entrepreneur to find as much balance that works for you.” (51:02-51:07)
Connect with Ashley Murphy:
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For more from Lindsay Pinchuk:
• To join Lindsay’s Small Business Bootcamp or to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, you burn the men'side oil, you pour your heart and soul into everything that you do. But without a doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, host of the Deer Founder podcast. I say this because I've lived it |
| 0:22.9 | for over a decade. I started my first company with $500 in my pocket and a baby in my belly. I grew it, |
| 0:29.8 | and I sold it all. This podcast is my weekly letter to you. We'll talk all things starting, |
| 0:36.5 | growing, nurturing, and in some cases, even selling a |
| 0:39.6 | business. Together with some of my closest contacts, I'm here to help you find your own success, |
| 0:44.9 | whatever that means to you. The ride as a founder is the ride of your life. So come on and |
| 0:50.1 | and join me for another episode that will get you one step closer to reaching your own founder |
| 0:54.7 | goals. Welcome back to the latest episode of Dear Founder. I can't wait for you to meet my friend |
| 1:02.9 | Ashley Murphy, founder of Neat Method. But before I introduce you, I want to let you know that |
| 1:07.9 | in a couple of weeks, I'll be kicking off my first ever small business marketing boot camp. Just this week, we wrapped up a full-on social media challenge |
| 1:16.3 | teaching you how to get the most out of social in 2022. In February, our workshop will wrap that |
| 1:22.1 | all up into a strategic marketing approach to grow your business. A lot of you listening have limited resources, |
| 1:28.4 | both people and budget, and wonder how you're going to make an impact and drive sales. |
| 1:33.4 | My small business marketing boot camp is going to help you get started and also help you make |
| 1:37.8 | it happen. Check out the link in my show notes for more or visit Lindsaypinchuck.com to register. |
| 1:44.0 | So today's guest is another special one |
| 1:47.0 | as Ashley Murphy and I grew our companies alongside one another before we both were acquired. |
| 1:53.1 | Nearly 10 years ago, we sat in a Starbucks together talking about how to expand and scale |
| 1:57.7 | our service-based businesses. In thinking about who to have on Deer |
| 2:01.6 | Founder, Ashley was within my first five asks as someone who's been there with me on my journey |
| 2:06.8 | from the start. An organization expert and enthusiast, Ashley Murphy, co-founded Neat Method in 2010 |
| 2:13.9 | with Molly Graves to bring a fresh face to the organizing industry. |
... |
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