Developing a Sixth Sense for Selling Luxury Real Estate | Luxury Code

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 24 February 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Michael Franco began his career in NYC as a lawyer, but his love for the city soon turned to a love for luxury real estate. In record time, Michael became a power broker in the New York luxury market, and this week, he shares some of his secrets for breaking into high-dollar listings and thriving at the top. A little hint: leveraging sales, self-promotion, and market knowledge!

Transcript

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0:00.0	Welcome to the luxury code where we decode the mindset, the marketing and the business
0:05.3	approach of successful luxury brokers.
0:11.0	Hey, welcome back to the luxury code today.
0:12.8	My guest, Michael Franco, 14 year veteran New York City compass broker.
0:18.4	One could argue luxury power broker, Michael, welcome to the show.
0:23.0	Thanks.
0:24.0	Thanks for having me.
0:25.0	I'm excited to be here.
0:26.0	Thank you.
0:27.0	What I want to do is try to help the people that want to get into the higher end, understand
0:31.8	the nuances, the subtleties, the differences, what makes this business so special, and then
0:37.4	for all of our friends that are in the luxury business to learn from one another, to share
0:41.3	some best practices so everybody in the industry gets better.
0:44.0	So I wrote down a bunch of questions, but the first thing I want to talk about is just
0:46.8	New York City has been so fiery, excited, crazy, up and down.
0:53.8	What's hot?
0:54.8	What's not right now in New York City real estate?
0:57.5	The market's hot.
0:58.5	Yeah.
0:59.5	So I had the best year I've ever had in my career and I was super psyched and super proud
1:03.6	only to find out that every top agent in New York also had their best, because nobody
1:08.4	shares anything and I was like, oh, I thought I was the only one that had their best
	...

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