And no, broadcasting from the center of the universe and the Thrive 15 dot com world headquarters, it's the Thrive time show.

All right, Thrive Nation, welcome back to the conversation.

For many of you who have heard about the Thrive time show, you found us on iTunes or you found us on Stitcher or maybe a friend

referred you to us for the first time.

Welcome to the broadcast.

It's the what we do on the Thrive time show is we provide you with business school without the BS.

And I'm excited because I'm going to let Marshall Morris lead the way on today's topic.

We have Marshall Morris.

He's the best selling.

He's the co author of the best selling Amazon best seller called start here.

Again, it's the Amazon best seller called start here, which you can get today for free.

You can download it today by simply going to Thrive time show dot com and you can download the book there.

But Marshall, before we get going, tell us why it is important that we determine our weekly break even and goal

achievement numbers and not maybe a yearly goal.

I believe that business is a lot like sport.

Business is a lot like war and between a sport and war, you got to keep score.

And so if you're not keeping score, then how do you know whether or not you're winning or losing how

whether you're profitable or losing money, you got to have some type of identifier for where you're at in the business.

So Stephen Covey would say though to you, you'd say begin with the end in mind.

Stephen Covey, this is the best selling author of the seven habits of highly effective people is begin with the end in mind.

You're saying keep score.

How do those two relate?

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