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All right, Thrive Nation. Welcome back to the most incredible, most humble, most actionable,

most non-BS business podcast on the planet. If you've ever wanted to grow a successful

company, you've found us, you've found the right place. And I'll tell you this, because

every single show that we do is in response to a question that somebody like yourself

has asked us. And one of the questions that we've been asked a lot on the ground level

as an actual in the trenches as a business coach working with business owners as an entrepreneur

who actually owns companies myself as a workshop facilitator. A lot of people will come from

all over the world to our workshop. And Marshall, you hear people all the time saying,

I'm trying to find my niche and kind of I guess I'm trying to find out how I'm going to

stand out. You know, in my town, there's 10 fitness companies. How am I going to stand

out? I mean, my town, there's there's 10 phone repair companies. How am I going to stand

out? There's 10 haircut places. How am I going to be different? How am I going to stand

out? And Marshall, that's what we're talking about today is finding your niche and creating

a business that stands out in the marketplace. Well, we're going to teach everybody on how

to find that niche. But first, I want to talk about the pitfalls of why people are even

having that question in the first place. And I would say, I would say the reason why a

lot of businesses struggle with this particular thing that we're getting into today is they

are trying to be remarkable in too many different areas of their business. And therefore, they

are not remarkable in any of them. And so I would say that you need to find and consolidate

...