Most people listening probably heard of building or creating a customer avatar.

And we've all heard about this thing, about this exercise.

Like we should do this thing.

But the reality is most of us never take the time to actually sit down and complete that, work through that.

Because we naturally think, oh, well, I understand my customers.

I know who they are.

I don't need to sit down and jot down their interests, their behaviors, you know, where they shop, all these things because I know my customers. I know who they are. I don't need to sit down and like jot down their interests, their behaviors, you know, where they shop, all these things because I know my customers.

But if you're undisciplined enough to sit down and do that little exercise, it's going to be

a reflection of everything else that takes place in your marketing, right? If you don't have the

discipline to make yourself do that one

painful thing that you don't think you need to do, I can almost guarantee you your current marketing

system that you have in place, whether that's a formalized system or not, you've got a system.

And if you're unwilling to do those little disciplines, your big picture system is not going to work well.

Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs

and experts in various fields like marketing, sales, hiring, and leadership, to find out what's

really behind their success in business.

Now, your host, The Home Service Millionaire, Tommy Mello.

Welcome to the Home Service expert. I've got Wayne Mullins here. How's your day going, Wayne?

It's going well, Tommy. Thank you so much. I'm excited about this chat today.

Yeah, that's going to be great. There's nothing that I love more than talking about marketing. So Wayne is an expert in marketing, social

media leadership. He's based out of Pineville, Louisiana. His company is Ugly Mug Marketing.

Wayne is a husband, father of four founders, CEO, entrepreneur, and author. He's a generous soul, a risk taker,

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