Ted Audio Collective.

This year is the 10th anniversary of Design Matters, and to mark the anniversary

we're replaying some favorite shows from the archive.

This one, an interview with Clement Mock, was recorded in February of 2013.

The new season begins on October 12th. This is Design Matters with Debbie Millman from Design Observer.com.

On this program Debbie Milman talks with designer Clement Mock about the early days of

Apple Computer, the heady days of the software bubble, and the joys of working for Steve Jobs.

We were called Bozos.

We were incompetent.

There was nothing that we did that was up to his standards.

Here's Debbie Milma.

Clement Mock has had an incredibly eclectic career.

From his early days as a technology pioneer to today's

totally digital companies employing thousands, Clement has staked out a

role as a visionary entrepreneur and designer.

Today he is the reason phrases such as experience design, information design,

information architecture, interaction design, strategic design,

strategic design, interface design,

and customer experience are part of our lexicon.

In the early 80s, just a few years out of art school, Mock took a job at Apple Computer.

As the creative director, he designed all aspects of the Mac experience, from packaging to manuals, and helped to develop the simple, friendly

sensibility of the Mac that persists to this day.

...