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Life is full, sadly, but probably inevitably, of moments when other people let you down.

Maybe it's the friend you were due to have dinner with who cancelled on you last minute.

Perhaps the plumber who was supposed to fix your broken boiler in the middle of a cold snap

but didn't turn up and has now started

ghosting you. Or it could even be the partner who forgot to pick up a couple of pints of milk

on their way home from work. Broken promises can be intensely annoying and inconvenient

and might even bring into question relationships you thought you could count on. But a letdown in the corporate world

can do much more than ruin a cup of tea or your evening plans. It can threaten a company's

very existence. So the way a business leader reacts when the rug gets pulled, well, that is vital.

I'm Evan Davis and this is the decisions that made me, our series of interviews brought

to you by the team behind the bottom line, and the series in which we explore the make or break

moments in the careers of founders and chief executives. And this week, I'm joined by Joanna Jensen,

founder of the Child and Baby Skin Care company, Child's Farm, someone who was

let down at the worst possible moment at a crucial time for her fledgling business, but at a

moment when her personal life was being turned upside down. So Joanna, we have a decision to focus

on, but I want to, before we get to that, I just want to know, start us out.

How do you end up creating this brand, Child's Farm, for which you're famous?

Because like most women, I know what's missing in my life.

And I think it's something like 98% of brands created by women are because they have a need.

And my need was my youngest daughter arrived with chronic eczema.

And I'd had eczema as a child.

...