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SaaS Interviews with CEOs, Startups, Founders

Deal! How She Spun SaaS out of $5.5m Agency

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 7 August 2023

⏱️ 16 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:10.2

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, KAC, valuation, or other metrics,

0:22.2

the easiest way to do that is to go to Gitlatka.com and use our filtering tool.

0:26.7

It's like a big Excel sheet for all of these podcast interviews.

0:29.7

Check it out right now at GitLatka.com.

0:34.7

She launched WorkSandy and Agency and grew up to $5.5 million of revenue launched again in 2017,

0:41.0

but she was a 50-50 partner and it wasn't always quite sure who was really driving the thing.

0:44.6

What she was excited about was an internal tool that agency had built to manage freelancers.

0:48.9

They hired an outsourced dev shop.

0:50.7

They spent 800, 900 grand building it.

0:52.3

We're actually selling it internally for a bit

0:54.4

in race. You know, I want to spin this bad boy out. So she negotiated with her partner at the agency,

0:58.5

split it out. Tamara.com is now her company. She's running with two co-founders. And Tamara is also still

1:02.9

on the cap table, but they're about to launch their pricing. And this is effectively the tool that

1:06.3

has enabled them at the agency to have only 18 full-time employees but still manage all of their freelancers

1:11.6

in one spot, really high margins, great profile there.

1:14.7

She's launching now today.

1:15.8

I'm hoping to turn on pricing here the next couple of months.

1:17.5

We'll follow it closely.

1:19.3

Hey, folks, my guest today is Ray Hames.

1:21.6

She's an industry veteran, worked as an agency operator, brand site leader, and freelancer herself.

1:26.6

She's now building a cool called

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