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SaaS Interviews with CEOs, Startups, Founders

10 Person Agency Does $2m Revenue, SaaS Tool Next

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 4 August 2023

⏱️ 14 minutes

🧾️ Download transcript

Summary

The first customer they landed signed a $1m contract. How? Service contract (‘that’s terrible… I can hear you thinking). False. The most successful SaaS founders almost always start with some sort of agency or service revenue. Their new SaaS could beat out Yoast SEO wordpress tool.

Transcript

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0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:10.2

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cack, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com

0:25.0

and use our filtering tool.

0:26.7

It's like a big Excel sheet for all of these podcast interviews.

0:29.7

Check it out right now at getlatka.com.

0:34.7

Guys, he left enterprise software in 2015 to launch hounder.com, which is an agency that broke a million in revenue in 2021, 2 million revenue last year, hoping to break 2.5 this year, but they're secretly building an internal SaaS tool.

0:47.5

They plan to release to the market later this year, which you want to check out.

0:51.7

Hey, folks, my guest today is Josh Northcott. He is named the top 10 most

0:57.2

exciting founders in 2023 from LA Weekly. Currently, the CTO and co-founder of Hounder, an award-winning

1:02.5

design and development of development of implementation, web design, and the development of

1:07.5

product applications. He's using this discovery to build his own SaaS tool,

1:11.8

which is coming out later this year.

1:12.6

We're going to learn about it all today.

1:13.6

Josh, are you ready to take us to the top?

1:15.6

Hey, that sounds good, Nathan.

1:17.3

All right.

1:17.8

So when did you launch the company?

1:19.4

And just to be clear, this is an agency today, right?

1:22.6

It's an agency today.

1:23.8

Yeah, we've been always, so it's been about seven years now that we started,

1:32.7

since we kicked it off. Basically, it really kind of started off with, you know, me being a,

1:38.7

a web director for a large software company, an enterprise company, and we ended up doing a lot of work with, you know, some of the biggest, you know, agencies and service providers in the nation. And it ended up becoming a

...

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