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The Next Big Idea

DEADLINE EFFECT: Can You Work Like It's the Last Minute Before the Last Minute?

The Next Big Idea

Next Big Idea Club

Science, Society & Culture, Social Sciences, Education

4.41.3K Ratings

🗓️ 15 September 2021

⏱️ 44 minutes

🧾️ Download transcript

Summary

The deadline is one of the most powerful tools we have for getting work done. So why are we all so afraid of it? After studying organizations that manipulate deadlines to their advantage, Christopher Cox (former chief editor of Harper's and executive editor of GQ) has figured out how to transform deadlines from something to be feared into a superpower to boost productivity and stimulate creativity. He’s bottled his findings in a new book called “The Deadline Effect: How to Work Like It's the Last Minute—Before the Last Minute,” and in this episode, he shares what he has learned with novelist Rivka Galchen.

Transcript

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0:00.0

That's the deadline, in fact, it's like, you know, the power of the deadline to spare you

0:09.0

to action.

0:10.0

But how do you get that urgency, but without this sort of last minute panic, the possibility

0:16.5

of making errors that you can't correct?

0:18.7

I mean, all sorts of things to come with actually doing things at the last minute.

0:22.9

I'm Wufus Kriskum, and this is the next big idea.

0:26.7

Today, can you learn how to work like it's the last minute before the last minute?

0:47.9

In the fall of 2019, Krisk Cox applied for a job as a seasonal salesman at Best Buy.

0:55.4

He was a role for which he was both over and underqualified.

0:59.3

So his application had to be a masterpiece of obfuscation and exaggeration.

1:04.9

As he typed up his resume, he couldn't help feeling like his academic credentials, a

1:09.4

BA from Harvard and a master's from Cambridge, were a little too high for Luton, even for

1:13.9

a company that refers to some of its employees as the geek squad.

1:18.4

So he only listed his high school.

1:21.3

His work history also posed some questions.

1:23.5

He'd spent 15 years at some of the country's most prestigious magazines, eventually rising

1:28.2

to become chief editor of Harper's and that executive editor of GQ.

1:33.2

The last thing he needed was for the recruiters at Best Buy to think he was some kind of intellectual.

1:38.0

The kind of guy who'd probably bought it, participating in team lifts of up to 150 pounds.

1:42.6

So he didn't mention those jobs either.

1:46.4

After concealing his overqualifications, Krisk turned to overhyping his underqualifications,

1:52.2

which meant bragging about the only job he'd ever had that was halfway relevant to the

...

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