DEADLINE EFFECT: Can You Work Like It's the Last Minute Before the Last Minute?
The Next Big Idea
Next Big Idea Club
4.4 • 1.3K Ratings
🗓️ 15 September 2021
⏱️ 44 minutes
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| 0:00.0 | That's the deadline, in fact, it's like, you know, the power of the deadline to spare you |
| 0:09.0 | to action. |
| 0:10.0 | But how do you get that urgency, but without this sort of last minute panic, the possibility |
| 0:16.5 | of making errors that you can't correct? |
| 0:18.7 | I mean, all sorts of things to come with actually doing things at the last minute. |
| 0:22.9 | I'm Wufus Kriskum, and this is the next big idea. |
| 0:26.7 | Today, can you learn how to work like it's the last minute before the last minute? |
| 0:47.9 | In the fall of 2019, Krisk Cox applied for a job as a seasonal salesman at Best Buy. |
| 0:55.4 | He was a role for which he was both over and underqualified. |
| 0:59.3 | So his application had to be a masterpiece of obfuscation and exaggeration. |
| 1:04.9 | As he typed up his resume, he couldn't help feeling like his academic credentials, a |
| 1:09.4 | BA from Harvard and a master's from Cambridge, were a little too high for Luton, even for |
| 1:13.9 | a company that refers to some of its employees as the geek squad. |
| 1:18.4 | So he only listed his high school. |
| 1:21.3 | His work history also posed some questions. |
| 1:23.5 | He'd spent 15 years at some of the country's most prestigious magazines, eventually rising |
| 1:28.2 | to become chief editor of Harper's and that executive editor of GQ. |
| 1:33.2 | The last thing he needed was for the recruiters at Best Buy to think he was some kind of intellectual. |
| 1:38.0 | The kind of guy who'd probably bought it, participating in team lifts of up to 150 pounds. |
| 1:42.6 | So he didn't mention those jobs either. |
| 1:46.4 | After concealing his overqualifications, Krisk turned to overhyping his underqualifications, |
| 1:52.2 | which meant bragging about the only job he'd ever had that was halfway relevant to the |
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