David Tao: Editor and Co-Founder of BarBend | #ThePlaybook 217

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 4 April 2020

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

David Tao, Editor and Co-Founder of BarBend and entrepreneur, talks about how his beginnings in business journalism inspired him to find a niche audience in need of content and shares insight into the process of finding the right mix of content to serve that niche. Tao and host of #ThePlaybook, David Meltzer, discuss a range of topics including how to find niches or sub-niches that aren’t saturated and both using testing and audience input to improve your content. The pair provide guidance on some of the best ways to create diverse revenue streams once you have built up an audience. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook I have David Tao, editor and co-founder of Bar Bend and entrepreneur.
0:08.0	And we talk about how the riches are in the niches and how he found his niche in a crowded fitness market.
0:14.9	Join me for all this and more on the playbook.
0:18.3	This is entrepreneurs, the playbook.
0:20.6	For each week I bring you some of the greatest athletes, celebrities, and
0:24.8	entrepreneurs to talk about their personal and professional playbook to
0:28.9	success and what made them champions on the field and in the boardroom.
0:34.4	I'm your host and CEO of Sports One Marketing, David Melzer.
0:39.2	This is Dave Melter with Entrepreneurs The Playbook,
0:41.2	and I am so excited to have a true entrepreneur David
0:43.8	Tao he is the editorial director co-founder of Barband and they you know it's so
0:50.3	funny because you went to Harvard.
0:53.0	You're one of the few people that actually admit that.
0:54.7	They usually say I went to school in Boston.
0:56.3	I said that a few times.
0:58.2	That's my brother's trick.
0:59.5	But you know, what was your expectation
1:02.4	going to an Ivy League school of what you wanted
1:04.8	to do getting out? I wanted to be a journalist that's what I thought I wanted to do and
1:08.6	and I also I applied to law school got into law school and deferred for two years I was one of
1:12.3	those kids I was one of those kids.
1:13.7	Harvard Law School.
	...

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