Justin Wu: CEO and Founder of Growth.ly | #ThePlaybook 218

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 5 April 2020

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what “growth hacking” really means for businesses in today’s digital age, the types of brands that are easiest to grow, and how to find the right channels to connect with your audience. Wu and host of #ThePlaybook, David Meltzer, discuss a range of topics including why some entrepreneurs choose to invest in their businesses over a “traditional” education, how to master content distribution by mastering the mediums where your targets consumers are, and some of the most common mistakes that personal brands are making when trying to monetize their following. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the Playbook, I have Justin Wu, the CEO and founder of Growthly,
0:05.8	and we're going to learn that there's more to Growth Hacking than you know.
0:09.1	We're going to give the secrets of content distribution here on the playbook.
0:15.6	This is entrepreneurs the playbook.
0:17.6	For each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional
0:26.0	playbook to success and what made them champions on the field and in the boardroom.
0:32.0	I'm your host and CEO of Sports One Marketing, David Melzer.
0:36.0	This is Dave Melter the Time Hacker here with Entrepreneurs The Playbook and I have the
0:40.8	Growth Hacker, the founder of Growth Lee, and that's Justin Wu and
0:45.3	we are going to drop some bombs about what people really want to know about today.
0:48.9	Used to be calling my day when I was up in living by you internet marketing.
0:53.0	Yeah.
0:54.0	Today they got this growth hacking type of concept,
0:58.0	but out of anyone that I've interviewed,
1:01.0	I am most interested because I believe in monetization of things I believe in profitability I believe in quantitative value and I believe what you do can provide the most value
1:11.6	Compared to anyone else for the future because there's no bigger
1:14.7	market than the 4.2 billion people around this earth and growing every day and I
1:19.4	don't think very many people know how to take advantage and to create an attraction to that spectrum.
1:25.8	I'm going to take a step back because getting into that business, you graduated the
1:30.3	U-W.
1:31.3	I actually did not graduate.
1:33.0	Oh, you dropped out.
	...

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