Last year, over the summer, I was in a room with a bunch of manufacturing CEOs,

and in this time of so much technological change and challenge and interesting things going on,

they spent four hours talking about tariffs.

And do you have the right broker?

And where do I get this?

And what about this?

And I just thought, what a terrible tax on the human imagination?

You know, that's the kind of stuff that's keeping them from raising the next generation of leaders, coming up with new product ideas. And to your point, your question, getting out with customers and really understanding them.

Again, the source of all great knowledge about how to grow your business comes from the

people that buy your goods and services.

And anything that keeps us away from them is something that we really need to fend off in

some way.

Welcome to Franklin Covey's On Leadership. I'm your host, Jennifer Colisemo. On Leadership provides insight to our listeners through discussions with senior leaders and thought leaders focused on the human side of strategy and transformation. Every headline I read and every leader I speak with seem to say the same thing.

The world's moving faster, the technology is more complex, and the stakes for every strategic

decision feel higher than ever. The question is, as a leader, what can you actually do about it?

Joining us today is Dan Bigman.

Dan is the editor and chief content officer of chief executive group.

He's a veteran journalist who is previously managing director at Forbes and the founding

business editor of New York Times.com.

Today, he spends his time at the epicenter of executive leadership,

learning how the most influential and successful leaders

navigate today's most pressing challenges and most promising opportunities.

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