Dan Antonelli of KickCharge Creative on being Branded Not Blanded

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business, Business:entrepreneurship

5.0 • 547 Ratings

🗓️ 14 November 2022

⏱️ 84 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s show, we are putting Dan Antonelli in your passenger seat to discuss branding. Whether you are a business owner or a front-line employee branding has an important part in your day-to-day life. The power of branding cannot be understated from when you see the golden arches to when you watch the checkered flag logo drive by you. Brand images relates to brand service relates to brand value. What about your brand? Does your brand communicate the level of service that you bring? What about you personally? Does your personal image and the manner in which you conduct yourself match the ‘personal brand’ you are looking to convey? Dan Antonelli is an expert in answering those questions. From a one-person basement shop to an award-winning agency, Dan has helped thousands of brands accomplish the goal of message and differentiation. Dan is the president of KickCharge Creative and oversees all aspects of brand design and development. His latest book, “Branded Not Blanded” discusses the message of being a disruptive brand in your market. On today’s show, Dan lends his expertise to both company and personal imaging and why it is something we should all be focused on improving.

Transcript

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0:00.0	There's a new restaurant that opened up the street from us.
0:04.6	And if you stepped inside that restaurant, it felt very premium, felt very high end.
0:09.4	But the signage was just awful.
0:11.7	I happened to know the owner.
0:13.7	I just said, hey, you don't want to be super cool if, like, the exterior and the signage matched the interior.
0:20.3	And that's kind of a perfect analogy when you think about it
0:23.1	because there's so many home service contractors that perform amazing service. But if you were to judge
0:28.2	them by the trucks, their uniforms, their website, you can't really make that leap.
0:37.1	Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating, air conditioning, and electrical.
0:48.9	More than a podcast, Waste No Day is a credo, a determination, a mindset.
0:54.5	It is a never-ending discipline. It is a never-ending discipline.
0:56.6	It is a refuse to lose pursuit.
0:59.1	It is a wake-up call every morning to waste no day.
1:03.1	Now here's your host, Brian Burton and Nate Minnick.
1:06.0	Thank you. Hey, welcome to another episode of the Waste No Day podcast. Your host, Nate and Brian are hanging out with you again. And this time, we're looking forward to bringing Dan Antonelli on to talk about branding. Yeah, that's right. We're going to be talking about branding. And that is a conversation that is applicable to you, whether you are running your own business or whether you
1:31.7	are a man in the van yourself doing your branding in the home. So we're looking to have a great
1:37.3	conversation with him and talk about all the variations of branding, how important that is
1:42.4	into the marketplace. But first, Brian and I are going
1:45.6	to talk about that subject ourselves. And we're going to turn to Brian for our quote.
1:50.9	People do not buy goods and services. They buy relations, stories, and magic. Seth Godin.
2:00.4	Magic. All right. I Godin. Magic.
2:01.8	All right.
	...

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