Today, we're going to talk to Joe, who's been selling on Amazon for 15 years.

He's going to tell us about his launch strategy without the use of giveaways and also how

to leverage Pinterest for Amazon sellers.

How's it going, everybody?

Welcome to another episode of the serious sellers podcast.

My name is Bradley Sutton with me.

I've got my good buddy, Joe Reichfeld here, who is an old school guy in the game, all right?

Of Amazon.

How long have you been selling on Amazon?

Since 2005.

Since 2005, before some of you guys were born. No, I'm just plain. Not that all. Hey, I can age, shame a little bit because every day this year, knowing that my daughter is about to graduate high school makes me feel old. So Joe's got a couple years only. I've got a couple of kids in college. Yeah.

Anyways, Joe, how's it going today?

What's up?

Where are you located, Joe?

In Scottsdale, Arizona.

Okay, so you're a little bit better weather than us.

It's not raining out there.

Is it like it is in California?

No, not today.

It was over the weekend, but not today.

I'm in shorts and a T-shirt.

Okay. We're melting out here, not because of heat or anything, but we're melting because nobody knows what rain is here in California. We're like, what is going on with this rain here. It's here too. When it rains, nobody knows what to do. Yeah, right? They don't know how to drive either. I swear, here in California. So anyways, I wanted to talk to you about a couple unique things that you are doing and teaching a lot of your students that I think is going to bring value to our listeners out there.

...