So heads up, it's never gonna be perfect.

The question is, will you make progress?

I'm always in this conversation,

like people are freaking out, like they're perfectionists,

like the video's gotta be right.

Is my hair right?

Is the lighting right?

Oh, okay, screw it, I can't shoot the video.

Instead of recognizing that it's about progression,

it's about doing the work, it's about putting it out there,

it's about making the call, it's about sending the text,

shooting the video and recognizing some of them

are gonna be donkeys and every now and then

if you're lucky, one will be a unicorn.

But the body of work, that's what's gonna make up,

how people feel about your brand.

So sometimes your hair is off and sometimes the lighting

isn't right and sometimes you don't have someone

like Tristan and you gotta do it yourself

and hold the phone, but here's the key, you're in action.

Stop letting perfection or this desire

for things to be ideal and sunny and perfect

...