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The Story of a Brand

CROSSNET - Inventing the Next Great Sport

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 9 July 2020

⏱️ 29 minutes

🧾️ Download transcript

Summary

In the next half of this Feature, Chris Meade, Co-Founder & CEO of CROSSNET, dives into the 500% increase in sales due to quarantine. He talks about the high demand for sporting goods and how he has been able to keep up. He discusses the importance of securing a patent and meticulously tracking every dollar of sales in the first year of operation. He talks about plans to grow the sport, how his team is creating buzz, and what he’s looking forward to in the future.

In part two, Chris discusses How quarantine drove sales up 500%, How they were able to obtain a patent early on, and why that was such a crucial step, The different ways they are growing the sport; Crossnet is being used in over 5,000 physical education classrooms nationwide to teach volleyball, How they’re starting events and tournaments around the country and creating massive buzz around the sport, Landing partnerships with Wilson and Dick’s Sporting Goods, What he hopes to accomplish next in business, and so much more. 

 
Join us while Ramon Vela interviews Chris in Part 2 of this episode and listen to them share the inside story of their brand.

For more on CROSSNET visit: https://www.crossnetgame.com/

Justuno -  justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon

0:18.4

Vela.

0:23.7

There's a few different avenues for the game itself.

0:25.7

So not only are we selling a product,

0:27.8

but we're selling a brand new sport.

0:31.4

And the biggest thing I'm concerned about as a founder is growing the sport itself.

0:33.7

I can sell a million of these nets

0:35.3

for the next few years of my life,

0:37.3

but I want the sport to grow.

0:38.9

I want it to become an Olympic sport.

0:40.4

I want it to be an intramural sport.

0:42.2

We're already seeing colleges played on the intramural level, which is great.

0:46.0

And it's really cool to see, and really humbling, actually, that there's over 5,000 physical education classrooms right now that are using a cross net to teach volleyball in gym classes.

0:57.3

So kids of all the ages are going to class right now, well, when they're back and not in COVID

1:02.3

mode, are going to be playing and learning volleyball on a game that we made.

1:09.2

Like that's just such a crazy feeling.

1:11.2

So there's tons of room to grow it there.

1:14.6

I see no reason why cross-knit will not be in every single physical education classroom

1:19.3

and just be a staple product.

1:21.3

Just like there's a basketball hoop at every gym class,

1:24.9

there should be a cross-net in every gym class.

...

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