Malomo - Building Your Brand with Every Shipment

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 July 2020

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever ordered a product online, eagerly awaited its arrival, and then found yourself checking shipping status every couple of hours only to have to utilize a clunky, hard to navigate shipper's tracking page. Enter Malomo, a shipment tracking platform for e-commerce marketers that seeks to help brands extend their brand experience while providing better communication with consumers during the shipping process. In this episode, Co-Founder & CEO, Yaw Aning introduces his unique platform and how it has helped brands build better relationships with their customers. Here’s his story…

In part one of this feature Yaw discusses How his unconventional career path provided valuable knowledge and experience, How he came to find his business partner and why they work so well together, How pioneering a brand-new service brought on specific challenges to overcome, How and why his shipment tracking platform is so successful, How and why the platform empowers companies during the post-purchase experience, Which types of companies benefit most from using his service.

Join us while Ramon Vela interviews Yaw in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Malomo visit: https://gomalomo.com/cf

MarketerHire - https://marketerhire.com/ (code: SOB)
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	And we trigger off emails, really nicely branded, but all manually done to each individual
0:28.3	customer.
0:28.9	We did that for hundreds of orders.
0:31.0	And we noticed something really unique, which was that customers were highly engaged
0:36.3	during this part of the experience.
0:38.3	So they were checking tracking.
0:40.3	We had 100% 200% open rates, 50% to 80% click through rates, all of that traffic going back to the
0:49.3	UPS or FedEx website.
0:51.3	We thought, well, why this is, this is like really highly qualified,
0:55.0	really highly engaged traffic, right?
0:57.7	These customers are super excited to get their orders.
1:02.0	Why are we wasting these brand impressions by sending them to this very ugly, crude
1:07.2	tracking page rather than continuing the brand experience, like engaging them with
1:13.4	other content. It could be educational content. It could be videos. It could be other complementary
1:17.7	products. It could be care tips. And so that was kind of the first aha moment in the business,
1:25.4	which was, you know, it's not just about proactively communicating.
1:29.3	It's about keeping your customers excited and engaged while they wait for their delivery
1:33.2	in transit so that you can drive better business outcomes.
1:42.0	Every day, a different brand tells me that they need to hire a marketer ASAP, but they can't find someone they trust.
	...

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