Critical Conversations in Real Estate Marketing Videos | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 5 April 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

The world is NOISEY right now. There’s a lot of different voices saying a lot of different things about the market, the economy, and beyond. So, when it comes to your real estate marketing videos, how do you know what conversation topics are going to cut through the noise, grab the right audience, and generate business? How do you know what to say? Well, this week on the Tom Ferry Podcast Experience, I’m talking with two guys who are really good at knowing exactly what to say – one of them even wrote the book on it – Phil M. Jones and Jason Pantana. In this episode, the three of us are going to take a deep dive into real estate marketing videos. You’ll learn: The types of videos you should be making The dialogues and phrasing to use How to add context to your message And a whole lot more. If you’re making real estate marketing videos, this is a conversation you need to hop in on. And if you’re not, then what are you even doing?

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:07.8	We all want to create consistent, repeatable, and scalable ways to grow our business and
0:11.9	our income.
0:12.9	And we want to do it better, faster, and more seamlessly.
0:16.1	Why?
0:17.1	So we can actually enjoy our lives, take vacations, and spend the quality time that we want
0:20.8	with the people that we love.
0:22.5	How do we do all this without spending a fortune or running ourselves ragged?
0:26.8	That's the big question.
0:28.0	And this show is dedicated to the answer.
0:32.9	Hey, welcome back to the podcast.
0:34.4	Today, we're going to explore the critical conversations when producing content specifically
0:39.9	in a mischievous short form, maybe some long form video.
0:44.1	And to help me get there, I've got Mr. Video, Jason Pantana, and I've got Mr. exactly
0:48.2	what to say, Phil M. Jones.
0:51.7	So fellas, we did a lot of prep, we spent a lot of time getting organized with this podcast.
0:56.3	There's a really good chance that somebody out there right now is creating content because
1:01.4	they think they should create content.
1:03.3	And there's a big divide between content creators, and I would argue thoughtful content creators.
1:10.2	Thoughtful around who is my audience, thoughtful around, are they in my funnel?
1:15.6	If they're in my funnel, where are they in my funnel?
1:18.2	If I'd like them to enter my funnel, what is that conversation?
	...

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