4 Advanced Google Business Profile Optimizations | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 3 April 2023

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Google is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete with the best, it’s going to take some advanced Google Business Profile optimizations to get you there. When I say advanced, I’m talking about the kinds of things that other agents aren’t doing – or even thinking of – that are going to make Google choose to share your profile over others. That’s why on this episode of This Week in Marketing, Jason Pantana shares four expert level Google Business Profile optimizations to make you the coveted “Best real estate agent near me.” You’ll learn about how to write descriptions, get yourself all over Google Maps, and special adjustments to make your images found across the web. Watch or listen now, and keep in mind that these are just a handful of many more advanced Google Business Profile optimizations out there. If you’re looking to really get serious about competing at an expert level and attracting more buyers and sellers through Google, Jason has a full course, MarketingPRO: Google Business Boss, dedicated to just that. He’ll walk you step-by-step though all the most advanced, never-before-shared techniques of elevating your online status. In this episode, Jason discusses… 0:00 – The importance of your GBP 1:48 – Nouns, verbs, modifiers 7:38 – Local justifications 13:15 – Choosing a category 15:02 – Community pages 16:28 – ChatGPT and AI 17:40 – Geotag images 21:00 – A tool you can’t ignore

Transcript

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0:00.0	In this video, I'm going to teach you four advanced techniques to massively improve your
0:03.5	ranking position on Google Search and Google Maps via your Google Business profile.
0:12.0	If you're running any type of a local business, your Google Business profile is mission
0:15.8	critical to your success in terms of being found by prospective customers because more and
0:20.0	more the consumer confides in what they find online that describes past clients' experiences
0:25.3	in terms of working with you. That's your Google Business profile. We know that Google is the
0:29.0	number one search engine on the planet. We know that Google dominates when it comes to all things
0:33.6	local search and that Google reviews are arguably the most important online reviews.
0:38.2	So 46% is the actual stat of all Google searches every day are of local intent.
0:42.9	And of those 46% about 93% of those are actually triggering the map pack, which means they're
0:49.5	looking for local businesses. That rank and that given search and that given area. And so
0:54.0	today's video is all about how do you cut through all the competition because chances are based upon
0:58.8	where you're watching there could be thousands, tens of thousands of other agents in your local
1:03.3	marketplace, all of whom may have their own Google business profiles. And so today's video is
1:07.7	about advanced techniques to help you cut, cut, cut, cut all the way to the top of the line,
1:13.0	ranking at the top of Google Search, the top of Google Maps via your Google Business profile.
1:17.9	Welcome to this week in marketing. My name is Jason Pantana. I'm your host and I'm glad you're
1:22.2	here because if you're here, it means you're looking to rank and get found by more buyers, more sellers,
1:26.3	more customers for your business. Now, if you're new to the channel, it would mean a ton if you
1:31.1	could go ahead and subscribe and then tap the little notification bell icon to indicate that you
1:36.0	want to receive alerts when every we publish new videos just like this one. So without further
1:40.7	ado, let's dive into our topic for optimizations for your Google Business profile advanced ones
	...

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