Okay, one of the things that I am so excited about happening in our industry right now is the

major crossover between apparel boutiques and home and gift stores. Now, if you've been in business

for a while, I'll say back in the day, there used to be a lot more separation between these

two segments in our industry, and you'll note that when you go to a home and gift market versus an

apparel market. But since COVID specifically, we've been on a fast track in our industry to see a lot more crossover

and both store types recognizing the opportunity to learn from one another.

And that's why today's episode is so good.

And I'm so excited to have this conversation because we have been really having these deep

conversations here at the boutique hub with so many of our friends in the home and gift industry

about how can the boutique hub do more to support home and gift retailers? What do apparel boutiques

need to know about home and gift? And what do home and gift boutiques need to know about apparel

or selling online or just the different

business practices that we both carry. So today on the show, this is going to be so awesome,

you guys. My friend Angela Schmuck, who is the VP of Operations and Marketing at Roadrunners.

I'm sure you've gotten the Roadrunners catalog or you've been to one of their showrooms in

Vegas or Dallas or Atlanta.

They're massive.

And they support so many really great wholesale brands.

So today, Angela and I are going to deep dive into maybe some common misconceptions between

home and gift and apparel.

What we all need to know about maximizing the incredible turn and profit margin and the consumability of many

home and gift brands. And also, what are some of the trends that Angela is seeing in our industry,

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