If I don't see any meaningful difference between you and the competition, why wouldn't I go with the cheapest?

If there's no difference.

So then there's differentiation.

We do something a little bit different.

The problem to me with differentiation is the way we're making our companies different may not really matter to customers.

And I see a lot of these folks being different for different sake,

but it's not a reason why customers would choose you. And to me, that's what distinction is.

Distinction is not only have we found things that make us unique in the marketplace,

there are things that really have traction with customers and attract them to do business with

us.

Because at the end of the day, we've all got to be in the business of customer attraction,

whether it's an internal customer and hiring great people or an external customer

choosing us instead of the competition is the place where they want to do business.

Welcome to the Home Service Expert,

where each week Tommy chats with world-class entrepreneurs and experts in various fields,

like marketing, sales, hiring, and leadership to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Welcome back to the Home Service expert today. I have a special guest. I think this is going to be amazing podcast. I got Scott McCain joining us from all the way out in Las Vegas. How are you?

We're hot right now, Tommy, just like you are there, right? It's

welcome to summer. As they say, it's a dry heat. My responsive so's your oven. Yeah, I just literally

got two text messages of my HVAC buddies that this is what they've been waiting for. It's been a slow start

to the summer, but now that it it's kicking in this is where they make

...