What's up, everyone? This is Mike Cashew, and you're listening to the Brute Strength podcast. This week,

I interview my good buddy, Aaron Hind, owner of Fit Aid. We talk about how he went from living in a, I think

he said, 400 square foot apartment, no electricity, using ice chest as refrigerators, to starting and maintaining a very successful

chiropractor business. And then now he is on a multi-million dollar beverage company,

which is fit aid. He talks a lot about his leadership, how he creates raving fans and customers, as well as gives

a lot of tactical, practical advice for your business.

If you would, if you have a chance before we get started and you like this podcast, go to iTunes, leave me a five-star review.

I'd really appreciate it.

Enjoy the show.

What's up, everyone?

This is Mike Cashew.

You're listening to the Brute Strength podcast.

I'm here with my good buddy, Aaron Hind.

Aaron, thanks for making some time for me, brother.

Mike, stoked to be on the show, man.

So you just got back from Burning Man, and I want to, I think, I feel like that's a kind of a

fun place to start. Why do you go to events like that? You know, some people think it's

absolute insanity and it's just nothing but a big party.

I'm sure you go a lot for the party, but what other reasons are you going to those kinds of things for?

Well, I mean, most people out there have an opinion on Burning Man and I think unless you've actually gone and experienced it, there's just no way for you to even comprehend what it's all about.

You know, there's so many mover and shakers, first of all, that kind of congregate in Black Rock City and on the playa.

You never know who you're going to run into. So just the energy there, the amount of artists and musicians

...