Creating Leaders through Culture, Collaboration, and Support | Team Builders

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 16 August 2022

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We can never anticipate what’s going to come up in our lives. But if we have the foresight to nurture our team culture, collaboration, and support, we can create a team of leaders who will stand by us through our hardest times. Brandi Laffins always strove to make the top transactions for her team, but when unforeseen circumstances came her way, the supportive culture she’d fostered allowed her to step back and focus on what really mattered. I spoke with Brandi about what it takes to lift up new agents and turn every team member into a team leader. You’ll also get some awesome advice on doing television ads and marketing campaigns. Definitely make sure to check this one out! P.S. Brandi’s husband RJ is an awesome DJ, and I highly recommend you check out his stuff, here. I’ve been jamming it all morning!

Transcript

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0:00.0	Welcome back to the team builder show.
0:06.9	Thank you so much for listening or watching today.
0:10.6	I have Brandy Laffins, who I've known for more than a decade.
0:13.8	I've watched this extraordinary woman go from single agent rock star to building a small
0:18.2	team.
0:19.2	Now having this mega team, dominating the Chico marketplace, listen to these numbers.
0:23.8	2021, 191 close transactions with her and eight sales people on the team, two admin and
0:30.9	one videographer for context, 75 and a half million dollars in volume.
0:36.2	And this year in a market that is down 14% year over year in close transactions, she's
0:42.6	at 118, close and pending with 55 million dollars in volume.
0:46.5	So clearly prices are going up, but the transaction count is down.
0:52.0	It begs the question that we want to explore with Brandy today, which is, what are the
0:56.1	shifts you're making with your team to make sure that you're counter balancing what's
1:01.1	happening in the market.
1:02.1	So with that said, Brandy, welcome to the show.
1:05.0	Thank you so much.
1:06.0	It's so exciting to hang out with you.
1:08.3	Yes, yes.
1:09.3	I mean, you and I got a lot of history together and it is, I say this every time I see I'm
1:13.8	just so proud of who you are and what you continue to do, not just for your team, but for
1:18.9	your entire community.
1:20.3	So thank you for joining us.
	...

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