Creating‌ ‌A‌ ‌Winning‌ ‌Brand‌ ‌Strategy‌ ‌to‌ ‌Dominate‌ Your‌ ‌Market‌ ‌And‌ ‌Boost‌ ‌Sales‌

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 28 May 2021

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ryan Lucia is the founder of Aaron Overhead Doors, Such n Such Media, Garage Door Store, and the Torsion Talk Podcast. A former software executive, Ryan decided he wanted to go blue-collar. He started his own business with a wife and two children at 36 years old. He has since become a mentor, sales leader, marketer, philanthropist, and entrepreneur who has started multiple businesses, including a marketing agency.

In this episode, we talked about leadership, sales management, SEO, B2B, marketing...

Transcript

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0:00.0	I'm a big fan of consultative selling.
0:03.2	Here's your situation.
0:05.0	Here's your safety inspection.
0:06.9	The overall diagnostics of your door and operator.
0:10.0	Here's the parts.
0:10.9	Point at them.
0:11.5	Show them pictures.
0:12.8	Whatever.
0:13.7	And then here,
0:14.7	I've got three options for you.
0:16.4	Menu selling is probably the greatest thing that ever invented in sales.
0:19.9	Because it takes, it literally
0:22.1	makes weak sales people look great. Psychology says if you actually build these out properly,
0:28.3	people will always gravitate towards the middle or the top, depending on if they're like an
0:32.6	efficiency buyer or if they're a convenience buyer. So if you build it outright the way that it should be,
0:41.3	people will always gravitate most 75% I think gravitate towards the middle and then the rest
0:45.5	gravitate towards the top. It's built out right. So doing the menu selling, offering three options,
0:51.2	not two options, not one option, not four options, three
0:54.4	options. Psychology, psychology, psychology. You can research it all day long. The middle
0:59.5	options are always going to be the one people gravitate towards. Welcome to the home service
1:04.5	expert where each week Tommy chats with world class entrepreneurs and experts in various fields
1:10.3	like marketing, sales, hiring,
	...

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