4.8 • 705 Ratings
🗓️ 21 May 2021
⏱️ 58 minutes
🧾️ Download transcript
Joy Hawkins is the owner and president of Sterling Sky, Inc. and a Search Engine Land Columnist. She has examined thousands of Google local listings for SMBs in the US and Canada since 2006. Certified in both Google Search & Display, she enjoys spending time managing Google Ads accounts. She has been a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon, and Mozcon.
In this episode, we talked about SEO, online marketing, online advertising, social media, blogging...
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| 0:00.0 | The website's not dead. There are definitely transactions that happen on Google where people don't make it to your site. |
| 0:05.0 | So that is true, but your site is the main thing that contributes to where you rank. |
| 0:10.0 | So if you try to rank without a website, like you just set up a free GMB website, for example, you are going to have a really hard time controlling where you show up, ranking for more terms. |
| 0:19.0 | Like there's nothing you can do SEO-wise on a GMB website. |
| 0:22.3 | So you 1,000% need a website if you want more traffic. And then just on the organic side, |
| 0:28.2 | I feel like organic people might think it's kind of going away, but we're not seeing that |
| 0:31.7 | at all, like especially in home services. We see a lot of traffic, more traffic coming in |
| 0:37.2 | from organic than GMB for |
| 0:38.8 | some industries. Now, like, locksmith, for example, we don't necessarily see that. We see more |
| 0:44.5 | from Google My Business. But I'd say that industry is a great one where we had a locksmith client |
| 0:50.3 | hire us. And you can just tell that like none of their competitors were investing in SEO. They're either, you know, getting it overseas really cheap or just not doing anything. And like |
| 0:58.4 | the amount that we were able to make a dent in their organic presence was like massive. Like |
| 1:03.8 | their traffic just like skyrocketed because nobody else was investing in any of it. So there's |
| 1:09.2 | a lot of opportunity there. Welcome to the Home Service Expert, |
| 1:13.0 | where each week Tommy chats with world-class entrepreneurs and experts in various fields, |
| 1:18.1 | like marketing, sales, hiring, and leadership, |
| 1:21.3 | to find out what's really behind their success in business. |
| 1:25.1 | Now, your host, the Home Service Millionaire, Tommy Mello. |
| 1:32.1 | Welcome back to the Home Service expert. My name's Tommy Mello, and today I got an awesome |
| 1:36.9 | guest visiting us from Uxbridge, Ontario. She's an expert at SEO online marketing, online |
| 1:43.3 | advertising, social media marketing, and blogging. |
| 1:46.7 | Joy Hawkins is part of Sterling Sky Incorporated. |
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