This is Nick. This is Jack. Welcome back. It's Monday, June 1st. And today's pod is the best one. Yeah, this is a T-Boy. The top three pop business news stories you need to know today. Besties, in case you were out last week, we dropped a biggie. We got to catch you up quick. We announced the three final cities of the T-Boy IPO tour are in-person offering. Our live shows, September 23rd, Palace of

Fine Arts, San Francisco, baby. October 14th, City Winery in Boston. And rounding it out November 4th at

the showbox in Seattle. What a venue man. Grab your tickets now. We've got the link in the episode

description, and we'll see you there. A rock show of business news. But, Jack we got three fantastic stories to kick off the month. So what have we got on the T-Boy? For our first story, one beer brand is defying the sobriety surge right now, and it's the oldest beer brand. Core's banquet beer is up 31% on Gen Z Cowboys. For our second story, token maxing is over. A new era of AI has arrived. Oh boy. Sticker shock. Sticker shock. Companies are downgrading those clawed subscriptions because the ROI ain't there. You're not token maxing. You're receipt maxing. And our third and final story. Remember last week we followed the marketing breadcrumbs and we guessed what David Barr's

next product was. Jack, we guessed who was ice cream. And we were right. And today, the David

founder, Peter Hall, is telling us how he got Bella Hadid to spoon feed his ice cream to another

supermodel on a yacht. And somehow, maybe, get the paparazzi involved. But yet,

he's, before we hit that wonderful mix of stories. Love the mix, Jack. No one else doing that

mix. C-O-N-G-R-A-T-S. To the winner of the Spelling Bee. The 98th Scripps, National Spelling Bee

is officially in the books. Literally.

247 spellers, 3,827 words, 6 vowels, and 1 14-year-old winner.

But plot twist.

Nick and I noticed that this year's spelling tournament had Wall Street vibes.

We dove in T-boy style.

Turns out all the big spelling bee words kind of go back to business.

The winning word in 1956 was condominium. Condominium, Jack, can you use it in a sentence for us? I love my condominium, but I hate the H-O-S. Okay, the winning word back in 2018, it was Maru-Kain. It's a proper noun of Arabic origin. It's an ancient luxury fabric that was once used as currency.

I think you sound pretty confident there. Can you spell the word though, Jack? Can you say it again?

Okay, Maro Kane. M-A-U-R-A. Okay, and next up, the big spelling B word. This year was actually Nouveau. As in, she got engaged to Allo Yoga because she's Nouveau-Richet. Can you spell spell that one though, Jack? That means new rich, right? Nouveau Rishay. Yeah, yeah, yeah. Okay, Nouveau, I think it's N-E-U. And finally, the winning word of this year was actually a pharmaceutical product. Dude, every time you interrupt me with the buzzer, I just can't stop laughing. You know what? I kind of love it too. But Besties at 8thytastorfall, the winning word this year was bromocrine. The 14-year-old spelled bromacprotein correctly in one and all. We can barely say it. So this is our T-boy trivia for you today. How do you spell the word bromocrine? If you want me to say in a sentence, I can't. Jack, I think it's B-R-O-M-A. Drop your guess in the comments, and we'll tell you the answer at the end of the bottom. Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is a norm. Jack Nick, that's it. I don't even think they need to practice. 50% that's a fat tip. Tea Boy City on your at list. If you know, you know, because we're ready to go.

We can't wait no more, so just start the show.

Start the show.

First, a quick word from our sponsor.

For our first story, despite this sobriety situation, the oldest Kores beer, banquet beer,

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