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Shift: A podcast about mobility

Cox Automotive’s Erin Keating: EV sales drop after the end of the tax credit

Shift: A podcast about mobility

Automotive News

Business

4.637 Ratings

🗓️ 16 November 2025

⏱️ 30 minutes

🧾️ Download transcript

Summary

Erin Keating, senior director of economic and industry insights at Cox Automotive, joins Automotive News reporter Laurence Iliff on the “Shift” podcast to explain how the EV tax credit sales drop is more complex than it seems — automakers pulled back on production in anticipation of slumping demand. “You can’t sell what you don’t have,” she said. Keating discusses how automakers are courting a more receptive electric vehicle buyer and how the industry can get to price parity with intern...

Transcript

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0:00.0

Hi, and welcome to the Automotive News Shift podcast, where we bring you the latest on

0:08.7

automotive technology, trends, and transformation. I'm Molly Boygan, tech and innovation reporter

0:15.9

at Automotive News. And I'm Hannah Lutz, Director of Technology and Innovation Coverage. Today's guest is Aaron Keating,

0:23.4

the Senior Director of Economic and Industry Insights at Cox Automotive. She and our own Lawrence

0:29.1

Iliff discuss EV sales from October the first month without the EV tax credit. No surprise,

0:35.8

it looks like EV sales dropped after a surge of buyers in September.

0:40.0

But there's more to the story. I think more people than not in the new vehicle market. We already

0:44.4

know they're the wealthier buyers, that they're not necessarily so concerned about that 30,000

0:48.5

price spot. They're more concerned about which car do they like looking for and looking good in,

0:53.6

if you will.

0:57.0

And before that conversation, let's talk about the week.

0:58.9

Molly, what were you working on this week?

1:08.2

I was working on two stories related to rare earths, which kind of kicked off after the U.S. China trade deal was announced at the end of last month.

1:12.8

So the first story basically dove into some of the lack of clarity around the implementation of part of the deal. The U.S. and China agreed to reduce tariffs

1:20.5

in exchange for the lifting of export restrictions on rare earth metals. So the people that I spoke to said there's still some

1:29.3

confusion about how the end of those export restrictions is going to apply because there were

1:34.0

multiple kind of rounds of export restrictions imposed by the Chinese government. So that was the

1:39.1

first one. And then the second piece was about how China developed its rare earth's dominance. So at this point,

1:46.3

China processes 90% of the rare earths globally. And actually, the U.S. was the original kind of

1:55.0

rare earth miner and exporter. And we kind of blew a lead. So the story is a little bit about

1:59.6

how that happened. And when was that that the U.S. had a lead. So the story is a little bit about how that happened.

2:06.0

And when was that that the U.S. had a lead or had the opportunity to have a lead?

...

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