This season on three things, we're zoning in on one theme, peak performance.

What does it take to achieve greatness?

How do you maintain it?

And how do you continually find areas to improve in every area of your life?

People are driven by different things.

To me, the great peak performance out there are the people that are driven by this notion of

there's always another gear.

There's always a way to get

better. It's two people, 20 minutes, and three things with Rick Elias. Jesse Itzler is extreme. He

started his career as a rapper, then founded the world's largest private jet card business, then

sold another company to Coca-Cola. Today he's an owner of the Atlanta Hawks and an ultra-endurance athlete, constantly pushing

his body and his mind past the point of what's supposed to be humanly possible.

Jesse's take on peak performance is all about overcoming self-doubt,

pushing past physical limits and mental fatigue, and finding ways we can accomplish amazing things we never knew we were capable of.

This is three things with Rick Elias.

I have a very good friend of mine, Jesse Itzler, on the show today.

Jesse and I met about 10 years ago at the Michael Jordan camp.

Jesse, welcome to the show.

Thanks for having me, Rick.

We're going to talk today about peak performance.

But before we get there, I know you are all about building kind of a life resume,

and I want you to tell us what that is all about.

...