This season on three things, we're zoning in on one theme, peak performance.

What does it take to achieve greatness?

How do you maintain it?

And how do you continually find areas to improve in every area of your life?

People are driven by different things.

To me, the great peak performance out there are the people that are driven by this notion of

there's always another gear.

There's always a way to get

better. It's two people, 20 minutes, and three things with Rick Elias. He's the owner of the largest

private car dealership in the U.S. and the most dominant NASCAR team owner in history.

Rick Hendrick is so good at racing that NASCAR had to change their rules just to give others a chance to win.

He's known for finding unique competitive advantages, inventing entirely new technologies to get ahead, and from never slowing down, regardless of how dominant and victorious he's become.

Talk about finding your next gear. This is three things with Rick Elias.

Rick and I met maybe about three years ago.

We're neighbors.

But it's been fast and furious, no pun intended, friendship.

We actually share a meal probably once a month,

and it is a safe place for both of us to be able to talk about a lot of things.

And he's been in only three years a very dear relationship for me.

And I'm super excited and humble that you're here today.

So welcome to Red Ventures.

All right, Rick.

...